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Your Strategic Financial Partner: The Metrify Mission
Our mission is to serve as a dedicated strategic financial partner for the CEOs of established SMEs and scale-ups. We understand that you need more than raw data; you need a clear story that connects financial details to the bigger picture. Metrify was founded on the principle of translating complex financial information into accessible, insightful guidance that empowers leaders to make confident, strategic decisions. We go beyond the numbers to help you navigate economic uncertainty, drive profitability, and prepare for the pivotal transactions that define your company's future.
With over 15 years of experience in senior finance roles, from high-growth technology firms to established multinational corporations, Amool has built a career on turning financial complexity into strategic opportunity. He has guided companies through major transformations, including multi-million dollar capital raises, successful M&A transactions, and post-acquisition integrations.
Throughout his career, Amool saw a recurring gap in the market: countless successful SMEs and scale-ups had outgrown their existing finance function but weren't yet in a position to hire a full-time, permanent CFO. These businesses, led by visionary experts in their respective fields, were missing the strategic financial co-pilot needed to navigate the next phase of their journey.
He founded Metrify to fill that gap. His approach is built on a modern, collaborative, and forward-thinking model, acting as a true partner to CEOs and their leadership teams. By delivering authoritative, high-level financial guidance on a fractional basis, Amool provides the critical insights and decisive advice that enable businesses to scale sustainably, operate efficiently, and achieve their most ambitious goals. He is dedicated to empowering leaders with the financial clarity and confidence they need to build lasting value.
Our Unique Strength: The Trusted Partner Network
We are relentlessly focused on what we do best: providing high-impact, strategic financial guidance. To deliver a complete solution without diluting this focus, we operate on a unique Trusted Partner Network model.
We do not directly offer services in areas like Financial System Implementation, day-to-day Process Improvement, Audit Preparation, or Cap Table Management.
Instead, we have cultivated a strong network of vetted specialists in these fields. This model is a core strategic strength. It ensures you always have the best expert for the specific task at hand while we remain your central strategic guide, creating a powerful and seamless solution for your business.
Bring greater clarity and confidence to your organisation
Let's discuss how Metrify can become your strategic financial partner.