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Navigating Uncertainty
Visibility
From Intensity to Control
For the established SME that has successfully scaled but outgrown its current finance function. We provide the comprehensive financial leadership needed to take the next step without the overhead of a full-time CFO.
The Growing Pains
You've built a successful business, but your financial infrastructure is now stretched.
This is how Metrify transforms these common challenges.
Data Overload
Clarity
The Capacity Ceiling
Freedom
Your Financial Control Centre
We don't just report history; we shape the future. Explore the three pillars of our Core CFO service to see how we bring discipline to your finance function.
Cash Flow Mastery (13-Week Forecast)
Cash is oxygen. We implement a rigorous, rolling 13-week cash flow forecast. This is not a static budget; it’s a living tool that allows you to see potential crunches months in advance and manage liquidity proactively.
▶ Eliminate "bank balance" anxiety
▶ Stress-test liquidity scenarios
▶ Plan CAPEX and hiring with confidence
▶ Manage working capital efficiency
Profitability Deep Dive
Revenue is vanity, profit is sanity. We dissect your margins by product, customer, or service line to reveal where you actually make money - and where you might be losing it.
▶ Identify high-margin growth areas
▶ Optimise resource allocation
▶ Reprice or prune low-margin offerings
▶ Understand unit economics
Strategic Reporting
Most bookkeepers send a P&L that no one reads. We deliver a Monthly Management Report that tells a story. We highlight the "why" behind the numbers and provide actionable recommendations.
▶ Executive Summary: The 3 things you need to know.
▶ Forward View: Budget vs Actuals & Forecast.
▶ KPI Dashboard: Custom metrics that matter.
▶ Board-ready presentation format.
Who This Is For
The Established SME or Scale-Up
This service is for the CEO who is getting consumed by financial details. You likely have an internal bookkeeper or controller who handles the day-to-day transaction processing, but you lack the strategic partner to translate that data into decisions. If you are navigating uncertainty or flying blind on profitability, this is your solution.
Frequently Asked Questions
Will you work with our existing bookkeeper?
Yes. Our model is collaborative. We mentor and guide your existing finance team (bookkeeper or controller), helping to upskill them while we focus on high-level strategy. We don't replace them; we supercharge them.
What accounting systems do you use?
We are system-agnostic and leverage modern FP&A software that integrates seamlessly with Xero, MYOB, and QuickBooks. This allows us to automate reporting and provide real-time insights without disrupting your current workflow.
How much time will you spend with us?
It's flexible, but typically involves a set number of days per month. This allows for weekly cash flow check-ins, monthly management reporting, and participation in leadership meetings. We ensure we are deeply integrated, not just an outsider looking in.